Architect: Howells & Hood The Daily News, New York's first tabloid paper, was founded in 1919
and was immediately immensely successful; its circulation was 1.4 million,
the largest in the nation, just a decade later. Its owner, Captain Joseph
Medill Pederson, bought an inexpensive, mid-block property on East 42nd
Street between Third and Second Avenues (the elevated train lines on these
avenues made the area unappealing to most developers); he envisioned a
small headquarters with editorial offices and, more importantly, a printing
press, that would capitalize on easy distribution to Times Square and
the rest of the city. His architect, Raymond Hood, saw that a tall rental
tower would bring his client added income and create an identity for the
paper. Pederson reluctantly agreed and the 476-foot tall tower pictured
soon came into being. The building is actually L-shaped. A long, 10-story
front along 41st Street (right) houses the printing press and loading
areas; the 39-story tower (left) rises within the 90-foot wide length
between 41st and 42nd Street. A deal with the city regarding the school
along Third Avenue meant the building had three-and-a-half entirely unobstructed
sides, uncommon for a mid-block tower. Yet it is the exterior articulation
of the building that was most remarkable. Vertical piers of white brick
alternate with uniform bands of recessed windows with rougher red and
black brick spandrels in between. Even the crown of the building, where
a false front hides the water towers, continues this pattern. Derived
entirely from the needs of the uniform office spaces within, "the
exterior more or less created itself," explained Hood. The stripped
verticality is one of the purest expressions of "form follows function"
of its period. The transmission tower for WPIX TV rises another 275 feet
on top of the building (WPIX was owned and operated by the Daily News,
"New York's Picture Newspaper," from the late 1940s until 1991
when the paper was sold to Rupert Murdoch). In 1958, an addition was added
to the 42nd Street and 2nd Avenue corner (Harrison & Abramovitz) that
repeats the exterior articulation of the tower with wider windows.
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