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URBAN SIMULATION LABORATORY


Installation View





URBAN SIM LAB MODEL & MAS TIMES SQUARE PROTEST

Produced by The Municipal Arts Society, August 30, 1985
Featuring Peter Bosselmann
Edited with permission of the MAS
Model built by the Environmental Simulation Lab
Copyright Regents of University of California

Excerpt from "NEW TIMES FOR TIMES SQUARE"
Peter Bunche, 1984.

This video begins with a demonstration by Peter Bosselmann, Director of the Environmental Simulation Laboratory at the University of California - Berkeley. Commissioned by the Municipal Arts Society, Bosselmann constructed a to-scale model of Times Square. In the video, Bosselmann follows guidelines established by the 1982 Midtown Zoning Resolution to simulate what future development could lead to in Times Square.

Bosselmann visualizes this process by assembling a tower on one of the sites using, first, the as-of-right height. He then extends the tower with additional sections made available through bonuses earned for developments that include rehabilitating theaters and purchasing air rights. The model was presented at the City Planning Commission hearing in September 1985 with dramatic effect.

The second part of this video is from a 1984 film produced by Peter Bunche. The footage includes a protest called "Shut Off The Lights" organized by the Municipal Art Society and other civic organizations on November 7th, 1984. In a public relations coup, the Municipal Art Society succeeded in temporarily turning off all commercial signage, except for their one message;

"Hey, Mr. Mayor
It's Dark Out There:
Help Keep
Bright Lights
In Times Square"


Analysis of the Zoning Bulk Regulations of the Broadway Theater District, 1983.
Drawing by Lee Harris Pomeroy

Many feared that skyscrapers would overwhelm the Times Square district with their height and bulk and corporate office buildings and tenants would changes its essential character. The drawings above by Lee Harris Pomeroy, an architect who led a study by the group "Save the Theaters, Inc.," pictured the contrast between the existing conditions of high-rise development in the theater district with a potential full build-out under the Special District Zoning Resolution approved in 1982. Another study of the blocks from 45th to 47th St. analyzed the existing lots and available FAR (air rights) that new development could exploit to create very bulky towers.



Existing Zoning Scheme Scattered Sites with Landmark Air Rights Transfer.
Drawing by Lee Harris Pomeroy





NEXT: 42DP URBAN DESIGN GUIDELINES


HOME
Current Exhibition

TIMES SQUARE, 1984:
The Postmodern Moment


Introduction
Credits
Installation Walkthrough
Times Square Topics
Times Square is Named After a Skyscraper
News, Crowds, & New Years Eve
Times Tower | One Times Square
Urban Renewal & Urban Design
West 42nd Street & Theaters
Theaters & Skyscrapers
Postmodern Skyscrapers
Another Postmodernism
Times Square Center
42nd Street: The Problem

Times Sq. in the 1970s
Plans, Plans, Plans
The City at 42nd Street
Portman Hotel Site

Times Sq. in the 1980s
42nd St. Development Project
Theaters & Zoning
Urban Simulation Laboratory
Government Guidelines

TIMES SQUARE, 1984
Park Tower and Johnson / Burgee
Venturi & the Big Apple
Times Tower Site Competition
Competition Overview
The Competition Packet & The Jury
The MAS Exhibit at the Urban Center
Winning Entry Boards
Additional Entry Boards
"New Times For Times Square" Video

Times Square in the 1990s
42nd Street Now!
Skyscrapers That Were Built

Times Square 2014 Programs
Times Square Revisited
Lynne Sagalyn Book Talk
Senses of Place

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