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PLANS, PLANS, PLANS



Installation view




























The series of cases in this section of the exhibition trace the history of urban renewal plans, both private and public in the decades before 1984. The 1960s was a time of master plans and large-scale projects such as the World Trade Center. Many ambitious plans were also offered by organizations without the power to implement them.

City at 42nd Street Massing Axonometric, 1978. Courtesy of Cooper Robertson.




Typical of 1960s thinking was the handsome graphic document Urban Design Manhattan, a plan published in 1969 by the Regional Plan Association (RPA). Shown here in a centerfold is a case study of 42nd Street, river to river, with an elaborate plan to link high- density areas by efficient multi-layered horizontal and vertical movement system. Times Square was re-envisioned as a pedestrian plaza closed to vehicular traffic.

"The City at 42nd Street" Courtesy of Cooper, Robertson & Partners.



In 1979, the 42nd St. Redevelopment Corp., a private, non-profit organization which had long focused attention on improvements to the declining thoroughfare, launched a plan for the blocks between Seventh and Eighth Avenues called The City at 42nd Street. Funded by a $500,000 grant from the Ford Foundation, with additional corporate support, its stated purpose was to change the character of the 42nd Street/Times Square Area, using a combination of restoration, demolition, and new construction. Returning theaters was its particular focus, but other popular entertainments were proposed.

LEFT: City at 42nd Street Aerial Drawing. Courtesy of Cooper Robertson.
RIGHT: City at 42nd Street 3rd level axonometric. Courtesy of Cooper Robertson.


"The City at 42nd Street" Massing Study. Courtesy of Cooper Robertson.
For design credits click image.

One aspect of The City at 42nd Street plan was particularly important for the areas future development and survived in all subsequent urban redevelopment plans, including the 42nd Street Development Project (42D): the cluster of high-density skyscrapers intended for the corner sites at the intersection of Broadway and Seventh Avenue. These were linked to a funding strategy that would support the acquisition of the historic theaters and subway improvements.





NEXT: THE CITY AT 42ND STREET

HOME
Current Exhibition

TIMES SQUARE, 1984:
The Postmodern Moment


Introduction
Credits
Installation Walkthrough
Times Square Topics
Times Square is Named After a Skyscraper
News, Crowds, & New Years Eve
Times Tower | One Times Square
Urban Renewal & Urban Design
West 42nd Street & Theaters
Theaters & Skyscrapers
Postmodern Skyscrapers
Another Postmodernism
Times Square Center
42nd Street: The Problem

Times Sq. in the 1970s
Plans, Plans, Plans
The City at 42nd Street
Portman Hotel Site

Times Sq. in the 1980s
42nd St. Development Project
Theaters & Zoning
Urban Simulation Laboratory
Government Guidelines

TIMES SQUARE, 1984
Park Tower and Johnson / Burgee
Venturi & the Big Apple
Times Tower Site Competition
Competition Overview
The Competition Packet & The Jury
The MAS Exhibit at the Urban Center
Winning Entry Boards
Additional Entry Boards
"New Times For Times Square" Video

Times Square in the 1990s
42nd Street Now!
Skyscrapers That Were Built

Times Square 2014 Programs
Times Square Revisited
Lynne Sagalyn Book Talk
Senses of Place

The Skyscraper Museum ©1997-2025 Carol Willis: Founder, Director, Curator

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