The Skyscraper Museum is devoted to the study of high-rise building, past, present, and future. The Museum explores tall buildings as objects of design, products of technology, sites of construction, investments in real estate, and places of work and residence. This site will look better in a browser that supports web standards, but it is accessible to any browser or Internet device.
TIMES TOWER SITE COMPETITION & MAS BOARDS
The Times Tower Site Competition grew directly out of the widespread negative reaction to the monumentality and monotony of the first Johnson and Burgee design for Times Square Center, which also proposed to demolish the remains of the original Times Tower to serve as an open forecourt for their ensemble.
MAS Times Tower Site Competition
Poster On loan from Lee Dunnette
In fact, no vestige remained of the original Times Tower, save for its steel skeleton. Its extravagant terra cotta ornament had been stripped off in a 1964 modernization for Allied Chemical and replaced with expanses of white marble and thin gray glass windows. By 1984, new owners were beginning to exploit the small tower's highest potential, not as rental floor space, but as a highly visible vertical surface for ads. Nevertheless, the 42DP had agreed to allow the tower to be demolished as part of the package of the full development site.
Entry board on loan from David Stein
For whatever reasons - passion, prize money, publicity, fun, grades (many architecture school students entered) - the competition drew an overwhelming 565 submissions that were local, national, and international.
One of the winning entry boards, by David Stein, is displayed here: Stein proposed to recreate the form of the old Times Tower as a giant screen of light bulbs (it was 1984!) that would picture shifting images, including the original facade.
The Competition Packet & The Jury
The gray folder in the case and the pale xerox page is the definitive sample of the official entry packet sent to each of the Times Tower Site Competition's 565 registered participants. Compiled and saved by Lance Jay Brown, who served as the competition's professional advisor, the packet contained the guidelines for official boards; maps and photographs of the Times Tower and its surrounding area printed on oversized paper; postcards; newspaper articles; and a book on the history of Times Square.
The jury consisted of nine members and was headed by Henry N. Cobb, founding partner at Pei Cobb Freed & Partners and Chair of the Architecture Department at Harvard's Graduate School of Design. The remaining jurors were Jonathan Barnett, architect; Vartan Gregorian, historian; John Hejduk, architect; Ming Cho Lee, international stage designer; Adele Naude Santos, architect; Hideo Sasaki, landscape architect; Carl E. Schorske, cultural historian; and Richard Sennett, writer.
Installation Views: LEFT: Chip Sloan original entry board.
RIGHT: Jaime Gonzalez-Goldstein and Martine Maurin (1957-2007) original entry board.
The competition advisors expected around 300 submissions, but received an overwhelming 565. The jury met on July 13 and 14 on an office floor of the Times Tower to review the boards. From the lot, they selected thirteen for commendation, then winnowed the group to eight to share in the monetary prize. These "winners" were:
Raimund Abraham, Kevin Bong, & Shane Chow
Paul Bentel & Carol A. Rusche
Christopher Genik & Peter Waldman
Frank Lupo & Daniel Rowen, with Karen Maloof
William Schacht & Cassandra McGowen
THE MAS EXHIBIT AT THE URBAN CENTER
The MAS Exhibit at The Urban Center September 1984. Credit, Chip Sloan.
In September 1984, the winners and a selection of other boards were presented in an exhibition at the MAS's Urban Center gallery. Photographs of the opening seen below were taken by Chip Sloan (whose board and baby in a basket are seen in the second photo).
New York Magazine, August 20, 1984. The article previewed the entry boards before the opening of the exhibition at the Urban Center.
There was a lot of buzz surrounding the Times Tower Site Competition. New York Magazine previewed the winners and other selected entry boards that were displayed at the Municipal Arts Society exhibition at the Urban Center in September.
The MAS Exhibit at The Urban Center, with Chip Sloan's board and newborn in the background September, 1984. Credit, Chip Sloan.
One of the fullest accounts of the competition and the winners was published in the November 1984 Oculus, a newsletter of the AIA New York Chapter, shown here in a centerfold.
Oculus Magazine, vol. 46, no. 3, 1984.
The MAS exhibit at the Urban Center was covered by Paul Goldberger in The New York Times, who wrote: "While the entries show a wide diversity, they all make clear the deep, almost passionate commitment of architects to Times Square's traditional, almost honky-tonk, identity."
"Picking a Centerpiece for a New Times Square," The New York Times, September 17, 1984.
WINNING ENTRY BOARDS
Our exhibition brings together two original winning boards (Dunnette and Stein) and reproduces five others from the artists' files.* Also presented here are original boards (shown at the Urban Center) by Rick Bell, et al., and by Chip Sloan, as well as two others preserved by their creators, Rodolfo Machado and George Ranalli. In all, The Skyscraper Museum was able to track down 21 boards or images to reunite for this exhibition. They represent a cacophony of architectural directions, from poetic musings to irreverent one-liners, to theory-driven manifestos.
*Unfortunately, the record of the full roster of entrants has been lost. The boards were not returned to artists by the MAS, and after some time in storage at the Urban Center, they were water-damaged and discarded. Three original boards reside in the museum collections: Lupo/ Rowen; and Abraham at MoMA: and Bentel/ Rusche at the Canadian Centre for Architecture in Montreal.
Image credit: William Schacht & Cassandra McGowen (TEXT), Frank Lupo & Daniel Rowen with Karen Maloof,
Image credit: Paul Bentel and Carol A. Rusche; Taeg Nishimoto (TEXT); David Stein
Credit: Peter Waldman & Christopher Genik; Raimund Abraham. Photo credit The New York Times.
ADDITIONAL ENTRY BOARDS
Image credit: Michael Joyce (TEXT) ; John Kormeling; Michele Lewis and Jan Gould
Image credit: Tobias Mostel and Aileen Winter; Tim Prentice; William (Chip) Sloan
Image credit: James Stickley, ASLA and Antonio Leung; Gilbert Gorski; David Suter
Image credit: Richard Haas, Judith Dimaio, and William Palmore; Jaime Gonzalez-Goldstein
and Martine Maurin (1957-2007) (TEXT); Doris Cole & Harold Goyette
Image credit: Thomas Bitnar; Lawrence Stelter, Jeffrey Aronin, Judith Carroll, and Barry Goldsmith; Philip Tusa Architect.
All photographs are provided courtesy of the artists, unless otherwise credited in the image captions and are protected by copyright.
"NEW TIMES FOR TIMES SQUARE" VIDEO
Excerpts from "New Times For Times Square" 1984Film produced and edited by Peter Bunche Courtesy of Peter Bunche with thanks to Bill Schacht
The original 30-minute film created in 1984 by Peter Bunche in response to the Times Square urban renewal and redevelopment proposals was produced as part of a community outreach project by Manhattan Cable TV. The excerpts shown here document the Municipal Art Society's Times Square Design Competition. Some of the winning entries are explained by their creators including David Stein who proposed covering the Times Tower in programmable electric light bulbs.