The Skyscraper Museum is devoted to the study of high-rise building, past, present, and future. The Museum explores tall buildings as objects of design, products of technology, sites of construction, investments in real estate, and places of work and residence. This site will look better in a browser that supports web standards, but it is accessible to any browser or Internet device.


Before and after photographs of the 1932 cleaning Atlantic Terra Cotta Magazine, Vol XI No. II, 1932, Collection of Friends of Terra Cotta

As early as 1913, the building's facade was dark with city grime, as is evident in the photograph at the left. Workers used a scaffolding system to clean the terra cotta tiles with a combination of the popular household cleaning agent Gold Dust washing powder and sand grit.

In 1932, the Atlantic Terra Cotta Company carried out a second comprehensive cleaning campaign of the Woolworth's facade. The images above show the level of soiling the building had accumulated less than twenty years after completion.

By 1978, the building's four smaller towers were badly disintegrated due to constant exposure to the elements and faced structural issues. The cost of terra cotta replacements was described as "shocking" at the time. Budget constraints led the architects to instead stabilize the towers and cover them with pressed aluminum sheaths that loosely resembled the original silhouette and color scheme. These abstract, geometric-patterned aluminum coverings are depicted in the image to the right.